Why Do So Many Watches Use The Same Fonts?

- Dec 22, 2017-

Why Do So Many Watches Use The Same Fonts?


What we think you are asking is why so many watches have the same fonts on the dial. Arabic numerals aren't a font, but simply the numerals we typically use (1,2,3...) versus Roman numerals (I,II,III...). There isn't a specific answer that we know of, but we will offer an educated guess based on what we know about the industry and today's watch design.


Think back to when wrist watches were still new. A lot of companies experimented with dial styles, fonts, hands, etc... going through 1,000s of designs trying to identify which ones were the most legible and attractive. Before long there were clear winners and losers in those areas. Assuming any of those designs were protected, such protection would have been lost long ago or become generic. So many fonts are free to use and copy. Brands today simply like to use what works. If a font has been used before and it is successful, why try to invent something new? So basically after a lot of experimentation, a few winners arose that mixed aesthetics and legibility very well; and they are simply used a lot for those reasons.