What is the future development trend of domestic watches?

- Apr 17, 2019-

Watch factories abroad have their own brand and unique advantages, so they are much stronger than domestic ones in sales. But now domestic watches have their own brand, from appearance to quality, which is not inferior to foreign watches, and the quality is not necessarily inferior to that of foreign watches. There are also many watches using foreign watches, such as Feick watches generally using Swiss watches, Seagull watches. Wait for the big brand machine core! Next talk about the future development trend of domestic watches.


With the continuous improvement of the consumption grade and taste of the mainland consumers in recent years, the demand for watches has become higher and higher, which makes the watches products on the market become a special consumer goods from tradition to fashion, from timing function to decoration demand, from use value to brand value.


The financial turmoil swept across the world, and the traditional dominant markets such as Europe, the United States and Japan were greatly affected and declined seriously. In Japan, due to the downturn of the local consumer market, Seiko, Lisheng and West Railway City, as representatives, have focused on exploiting emerging markets and increased the pace of opening branches in Russia, India and mainland China.


The downturn of the international watch market objectively prompts the industry to rethink the origin of watch production. Although the domestic watch market has lagged behind, it has not been able to stand alone. Especially after the third quarter, the consumer market has declined significantly.


However, many people do not know that the domestic watch industry has occupied a very important position in the world clock manufacturing. Not only that, but also we are taking advantage of our unique advantages to develop in a faster and larger scale. At the same time, we are trying our best to keep pace with the height of world clocks and watches. These aspects are best embodied in the complete industrial chain, deep culture and unparalleled high cost performance.


High performance-price ratio is the biggest advantage of domestic mechanical watches. For example: Watches at the same price are produced at a lower cost in China than in Switzerland. This is because the labor cost of a Swiss watch accounts for about 45% of the total price of the watch, while the hourly wage of a Swiss watchmaker is about 62 Swiss francs, about 35 times higher than that of a domestic watchmaker. In this way, the price is naturally much higher than that of domestic watches.


In addition, the industrial structure of domestic watches has been continuously optimized, showing a trend towards new industrialization. In recent years, China's watch manufacturing industry has gradually formed a cluster development structure with small and medium-sized enterprises as the main body. Private enterprises and foreign-funded enterprises have expanded rapidly. Six major production areas have been formed in the Pearl River Delta of Guangdong, Fujian, Zhejiang, Jiangsu, Shandong and Tianjin. Each production area has a relatively complete watch processing and manufacturing industry chain. From materials to finished products, a complete and flexible industrial chain has naturally formed among the upper, middle and lower reaches of the industrial group, and gradually developed into a more competitive industrial cluster area.


Overall, the situation of the watch industry is that the mainland market is better than Hong Kong, and the Hong Kong market is slightly better than Europe and the United States. The industry will gradually return to the development thinking of technology and technology as the core of design. Therefore, China's watch market will face new challenges. Only by strengthening the ability of independent innovation can we have a foothold in the future international market.